Virtual-assistance

Virtual Assistants-Taking Your Online Marketing to the Next Level

In this era of the Digital Age, more and more people are turning to the Internet to increase their marketing exposure.  The problem?  Every day the ways to use online marketing seem to grow exponentially. In one blog post at Wordstream.com, they offer a guide to the top 99 Online Marketing Tools.  You read that right, 99!  […]

marketing-budget

Online Marketing on a Budget

Marketing is one of the single most important things you need to do to succeed in the business world.  The problem?  It can use a lot of cash to make it work.  For an entrepreneur just getting started, marketing budgets can often be practically non-existent. Fortunately, the age of the Internet has made it easier […]

Increase Your Traffic with Improved Image Names

We all know the old cliché, “A Picture Speaks a Thousand Words.”  From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales. When it comes to e-commerce, companies like Amazon owe a large part of their […]

internet-marketing-tips

How to Market Your Service Based Business

What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team.  […]

digital-marketing-brand

How to Best Promote Your Sales Promotions

What is a Sales Promotion?  When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising.  In fact, the two are different.  Because, […]

Social-Media-Influence

Generate More Traffic Via Social Media Influencing

Word-of-mouth, 20-50% of all purchasing decisions are made from it.  Customers are more likely to respond to endorsements from a person they respect than to advertisements.  In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.  Twitter has shown that:  49% of buyers will […]

pinterest

Expanding Your Marketing with Pinterest

Why Pinterest?  Visual marketing has always been a popular tool for businesses. With the introduction of the camera phone, photos have become even more common both in business and recreation and, for many, sharing has become almost as second nature as breathing.  Is Pinterest Part of Your Marketing Strategy?  Up to this point, you may […]

smartwatch

What Smartwatches Mean for Email Marketing Campaigns

Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email. While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go, […]

remarketing-campaigns

What You Need to Know About Re-marketing Lists for Search Ads (RLSAs)

With the ability to personalize the online advertising experience, re-marketing strategies are gaining traction as one of the most popular internet marketing strategies. Online marketers no longer must rely on keywords as their only targeting strategy. Keywords haven’t been left behind as there are methods that work alongside them such as Remarketing Lists for Search […]